Influencer marketing is a less explored area of digital marketing. For brands Digital marketing means reaching out to right kind of target audiences and engaging them towards their products and services. Influencer marketing is convenient way to reach out to such audiences.
As we know there are bloggers and other people on Instagram, tik tok, facebook, youtube including celebrities, thought leaders, experts in specific field like photography, fitness who have got millions of followers. These followers listen to them as they like particular type of content they offer and engage with.
Influencers at times bring in better engagement and conversions than paid advertising. This happens because influencer becomes brand ambassador for us by giving personal touch to message while communicating to his audiences on his Instagram, FB, Tik Tok or blog platform. Other than this, we are sure by influencer’s posts category and fan following that the audience they are catering too are similar to the target audience we wish to engage. It takes a lot less time to reach to millions of audience pin pointed to our need.
Other than this the content published by influencers sound organic and not like an advertisement. Followers take it as an endorsement by the person they are following.
Tweak Media offers you variety of influencers across channels to send your brand message across. It not only gets you influencers but helps you from inception to execution of the plan. It ensures that message is rightly conveyed and gives you sufficient engagement by choosing right set of influencers in the budget. It precisely gives you report to summarize and analyze the impact in measurable terms.
Whether you are looking for standalone influencer activity or as a part of integrated campaign, we are here to assist you. We put behind the experience and learning of our past projects to bring best results.